So you've been tasked with getting "good" product imagery across mulitple skus and lines. First thing is to understand what you have and the plan to move towards "great" product imagery.
We can create product renderings a multitude of ways. Preferably you have access to engineering / CAD files and artwork. If you don't, no worries. We can model off of photos and the actual product.
With renderings there are a multitude of ways to achieve that "forced perspective" or the "bigger than life" feel. Additionally, there can be unique perspectives only achievable with renderings. We provide creative direction that shows off your product in the best light.
We take the files and creative direction and start modeling the product and/or scene it may live in. The grey scale output allows for input along the way with easy changes to stay on the intended creative direction.
Once the grey scale product and scene are approved we go to color. Adding lighting, textures, shadows, and you get the idea. This color preview ensures the creative process is not hand tied and gives flexibility to pivot if needed.
Once the renderings are approved we supply high resolution jpeg with supporting PSD files. If larger formats are needed for tradeshows or print we can supply those as well.